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The Paradise Found story

In the 1930's and 1940's the "Aloha Shirt" became a universal symbol of
Hawaii's warmth and spirit.  Today, almost 70 years later, Paradise Found & Diamond Head Sportswear carry on the Hawaiian tradition by manufacturing the highest quality, most authentic versions of the islands favorite designs.  From the warm, romantic days of old Hawaii, they proudly present a collection of "Made in Hawaii." The islands most authentic designs of nostalgic and modern "Aloha Shirts," all of which embody the spirit of Aloha!



Since the inception of Paradise Found, this great clothing company had been just a small shirt company making locally inspired Hawaiian themed apparel. Then, in the early 1980's, fate, or destiny struck. A local television production company was looking for apparel to help theme their new Hawaii based TV series. One of the actors was immediately drawn to a company favorite, "Jungle Bird".


 
Jungle Bird, was made famous by Tom Selleck, in the 1980's Hawaiian detective television series, Magnum P.I.. Suddenly, the huge success of this great TV show caused people everywhere to want to look like the handsome Tom Selleck. The women wanted to date him, the men wanted to look like him. The show continues it's popularity into this century through reruns and DVD's. The Original Magnum P.I. Jungle Bird shirt worn by Selleck was donated to the Smithsonian's National Museum of American History, where it is currently on display.

All of this popularity launched Paradise Found to the forefront of popular designers of fine Hawaiian wear. They have continued to expand the offerings and today have one of the largest catalogs of available prints.




Bright in color and full of vivid design, Hawaiian shirts are an immensely popular way to introduce yourself - and your clothing - at parties, the pool or the beach. They have become an international symbol of Hawaii. Although they continue to increase in popularity, Hawaiian tropical shirts are not a new trend or fad. In fact, the design of these shirts has been around for decades.

Hawaiian shirts got their start in the 1930s, when clothing manufacturers on the tropical Hawaiian islands decided to produce a cloth that had a design unique to Hawaii. Watumull's East India Store led the pack by hiring artist Elsie Das to create 15 hand-painted floral designs that were then printed onto silk. Unfortunately for the store, the designs were not supposed to be printed on heavy silk. Although the manufacturer did not print the shirts as had been requested, it turned out for the best - the heavy silk shirts became extremely popular in Hollywood. Movie stars, singers, and politicians all donned the prints. Harry Truman wore them frequently in the White House. In the movie ""From Here to Eternity,"" Montgomery Cliff, Burt Lancaster, Ernest Borgnine, and Frank Sinatra all wore Hawaiian shirts. The craze has continued on for years. Tom Selleck was always wearing Hawaiian shirts in ""Magnum PI.""

Hawaiian officials have certainly encouraged the Aloha shirt craze. In 1947, the Honolulu Board of Supervisors passed a resolution, encouraging city and county employees to wear Hawaiian shirts from June 1 to October 31 each year. Further, every Friday in Hawaii is considered Aloha Friday, when locals and tourists alike wear their favorite Hawaiian shirt or dress with pride. The islands even have an official Aloha Week, where thousands of people dress in Hawaiian pride.

Today, Hawaiian shirts continue to be a symbol of relaxation in tropical paradise. A simple lifestyle statement that by their very nature symbolize fun and a sense of carefree attitude.

 Copyright 2010 Aloha Shirt Shop

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