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JW-11 Jams World Picasso Rayon
For sizing, fabric or care questions, please visit our policies and information page here David Y. Rochlen was the Founder of Surf Line Hawaii, Ltd. (Jams World). The son of a Russian-born journalist, he had his roots in the ocean and was a lifeguard living in Santa Monica. He came to the market with credentials: ocean roots and a love for the sun and sea. Trying to find comfortable surfing attire, Dave was inspired by a Life magazine article depicting their Russian people at the Black Sea resorts wearing their bathrobes and PJ's down to the beach. He bought some brightly printed fabric and asked his wife to make him a short pajama. With a few suggestions to modify them (no top, sewn up fly, and legs cut off at the knee), Jams® was born. Soon all his surfing buddies wanted a pair of his Jams®. He quit his job as a systems analyst and began Surf Line Hawaii, Ltd., with his first pair of commercial Jams® hitting the Makaha Beach in Hawaii in December 1964. Their appeal as a surfing lifestyle item landed Dave and a group of his surfing buddies a two-page spread in Life magazine in June 1965, the magazine that inspired this whole phenomena.
