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Free standard U.S. shipping - Every order, every day.Express, International and APO services available at checkout. Browse all of our great brands:

Aloha Christmas 2014
Collections from our top designers, these annual holiday shirts are some of our most collected items. Around the house, office or at a party, put some Ho Ho Ho in your Hawaiian Aloha huladays.
Reyn Spooner
Reyn Spooner Hawaiian shirts from the originators of Aloha Friday. The Hawaiian shirt born on the shores of Waikiki in 1956, Reyn Spooner symbolizes the warmth and spirit of the word "Aloha".
Tori Richard
Founded in the Hawaiian islands in 1956, Tori Richard is the world's premier resort wear designer. Now 58 years in Hawaii, Tori Richard has created apparel of uncompromising quality and style.
Kahala
Since 1936 Kahala has crafted Hawaiian shirts in the finest island traditions. Employing some of the islands top artists, Kahala's original creative designs reflect the best of new and old Hawaii.
Tommy Bahama
Tommy Bahama clothing embodies "life is just one long weekend" thanks to its relaxed, yet refined, vacation inspired looks. Not just superb clothing. Tommy Bahama is a state of mind as well as a lifestyle.
Go Barefoot
Go back to old Hawaii and Waikiki beach to trace the roots of Go Barefoot. Classic Hawaiian print shirts and retro Aloha styles from "Mr. Hawaii". Hanging ten or hanging out. Just plain cool.
Paradise Found
A tropically inspired line of Aloha wear featuring designs of the Hawaiian island lifestyle. Choose from a variety of casual tropical shirts and dresses for men and ladies. Paradise can be Found here.
Bamboo Cay
Welcome to the island lifestyle. Come along with us and visit relaxing Bamboo Cay resort wear. Designed for comfortable living in your paradise. Our goal is to bring the island lifestyle into your daily life.
RJC Kalaheo
Hawaiian shirt makers since 1953, RJC is known for fine aloha shirts with the unique flavor of the Hawaiian tropical lifestyle. Producing great island inspired shirts and dresses for over 60 years.
Pacific Legend
Pacific Legend has a long and storied history in the Hawaiian apparel business. Offering a large and diverse line of quality casual and resort, "made in Hawaii" prints for men, women and kids.
Rum Reggae
Hand Batik'd shirts from Indonesia (where all authentic Batik is created) these shirts utilyze a wax and dye process, then boiled to remove the dye. Each is unique and full of Pacific island flair.
Beyond Paradise
Beyond Paradise offers the tropical lifestyle with fine crafted silk fabrics at a very affordable price. Choose your favorite destination vacation spot, whether the islands or your backyard, and you will look like a local.
Iolani Hawaii
Think back to a simpler time in old Hawaii. It's 1953 and Iolani was born in a small building above the Iolani Palace, with a vision to share the beauty and style of the Hawaiian islands though fashion.
Big and Tall Aloha Shirts
For the tall and "big" Kahuna's of the world. You big guys need a place to fill your Aloha needs. We are pleased to offer prints and tailoring designed exclusively for the larger sized and taller gentleman.
Hawaiian Style T-Shirts
Even Hawaiian shirt guys need to have the occasional knock around the house, casual, but always cool T-shirt. We offer exclusive artist designed tee's from Margaritaville, Old Honolulu and Kahala.

Hawaiian shirts - the history, heritage and lore...

Hawaiian Aloha shirts - Then and now:

Warm balmy breezes and white sandy beaches. The crystal blue waters of the Pacific reflecting golden sunsets. Symbols of the islands of Hawaii. As symbolic as any Hawaiian treasure is the Hawaiian shirt, or properly described, the "Aloha shirt". The lore and history of the first "Aloha" Hawaiian shirts is steeped in the culture and heritage of early Hawaii.

Hawaii's history is filled with legends, and many of them were wearing Hawaiian shirts. On the islands, they are known as Aloha shirts but the icon known as the Hawaiian shirt is a trademark recognized worldwide. The Hawaiian Aloha shirt is a symbol of the island paradise Hawaii as well as its contemporary history.
In the early 20th century Hawaii experienced an influx of immigrants from Asia and the United States. This was plantation-era Hawaii and the economy was centered on sugar cane and pineapple export. In addition to language and traditions, immigrants brought with them a variety of cloth and clothing styles. Bright Kimono fabric came from Japan, Barong style shirts came from the Phillippines, formal silk garments from China and the collared shirt came from the United States. Native Hawaiians had traditional clothing made with colorful geometric patterns often seen on Kapa Pa'u (sarongs).

During this time, in 1920s and 1930s, plantation workers were seen in short sleeved shirts with bright geometric patterns. These were known as Palaka shirts. Often, Japanese men and boys on the islands wore a similar style shirt made from left over Kimono cloth, the Kimono-cloth shirt. These early precursors to the modern Hawaiian Aloha shirt were every day staples in the wardrobes of plantation workers.

In 1931, a young college graduate named Ellery Chun returned to Hawaii after attending school in Connecticut. It was during the Great Depression and Chun went to work for his father's dry goods store in Honolulu. Chun soon took over the business, renamed the store King-Smith Clothiers and began expanding. He enlisted the help of his sister, Ethel Chun Lum, and began making bright print short sleeve shirts made out of the leftover material from Japanese Kimonos. Chun registered the trade name "Aloha" in 1936 and a print ad in the Honolulu Advertiser Newspaper was where he first coined the phrase "Aloha shirt". Chun displayed the Hawaiian Aloha shirts in his shop window and catapulted the Palaka into fashion history the Hawaiian Aloha shirt.

Around the same time that Chun trademarked the Hawaiian Aloha shirt another Honolulu business was also making short-sleeved shirts from Japanese Kimono fabric. Musashiya and Surfriders Sportswear, in Honolulu's Ala Moana Shopping Center, sold the colorful garments as "Hawaiian" shirts. Both Chun and Musashiya sold shirts with ornate prints, palm trees, hula girls, pineapples and just about every other image of Hawaii.

Both manufacturers had envisioned a hot commodity and the modern Hawaiian Aloha shirt was born. The shirts were purchased by local residents, beach boys, surfers and island visitors. Tourists to the islands fell fast for the fad of the brightly colored shirts donned by young islanders. Chun began sponsoring a local radio talent show from the Moana Surfrider Hotel, giving even more acceleration to the popularity of the Hawaiian Aloha shirt. His sister, Ethel, began creating bright tropical fabric patterns that defined Hawaiian designs vs. Asian styles establishing the modern Hawaiian shirt.

Other merchants followed Chun's and Musashiya's leads. Soon, Hawaiian shirts were produced across the islands in endless styles. Paintings were transferred to fabric and designs competed for most elaborate and most ornate. Even the labels became works of art that emulated the dream of life on the Hawaiian Islands with their "Made in Hawaii" stamps.

Post World War II the shirt's colorful, exotic prints were in even higher demand from tourists who traveled by cruise ship to the islands to the tropical destinations they'd seen on Hollywood screens. By this time, the Hawaiian Aloha shirt had found fame worn by Elvis Presley, John Wayne, Frank Sinatra, and several presidents including Harry S. Truman. The shirts graced movie screens including "From Here to Eternity" and secured a place in history as a Hollywood fashion trend. In 1960, one of the largest garment manufacturers in Hawaii, Kamehameha Garment Company, shipped 35 tons of Aloha shirts to mainland United States.

True Hawaiian Aloha shirts are like paintings of paradise and the fabric is a canvas for the rich images of the islands but by mid 20th century, imitation Hawaiian shirts started cropping up on the mainland for mass production. Designs became washed out versions of the intricate originals. Thankfully our manufactures have continued on with the original Aloha that was conceived in the beginning of the creation of the Aloha shirt.

Through the decades countless designs gave the Hawaiian Aloha shirts their appeal. A great loss is that many have been forgotten to history. Original shirts with original labels are collector's items, sometimes worth thousands of dollars. Although neither Chun nor Musashiya truly invented the garment, their entrepreneurial endeavors made the Hawaiian Aloha shirt a global.

Ellery Chun closed King-Smith Clothiers in the 1960s but lived long after watching the marketing journey of the shirt he helped make famous. Musashiya and Surfriders Sportswear is still in business in Honolulu's Ala Moana Shopping Center. Both created a fashion icon that seems here to stay. The Hawaiian Aloha shirt is still one of the best souvenirs of a tropical land, just be sure the one in your closet has true Aloha from Aloha Shirt Shop.

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Want more history and lore of the Hawaiian Aloha shirt? Read here...

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Need more information?

In U.S. - 866-746-7256 (866-SHOPALOHA) International - 805-772-2480

Site updated 8-31-14

New items:  Kahala (3), Reyn Spooner (2), Tori Richard (3), Tommy Bahama (2)

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